Trend Context Notebook

Before you read the spike

Relative interest is not search volume.

Google Trends uses sampled data normalized to a 0–100 scale within the selected request. 100 is a relative peak, not a count of searches or a percentage of everyone. A zero may reflect insufficient data; it does not prove no interest.

Do not calculate lift across incompatible exports. Region, time window, category, term versus topic, search type and comparison set matter. A spike does not identify its cause or predict a commercial outcome.

Open the explorer only when you choose. It is an external service with its own privacy policy. This app does not fetch results or send your note or brief to Google.

Open Google Trends explorer Read the source & access limits

One active draft. Yours to keep.

Across Lab and Trends, edits stay in this tab's memory. Reload clears them. No content fetch, analytics or server submission. Save explicitly to replace the single local device copy; Load is never automatic.

Import JSON (version 1, ≤256 KiB)

JSON preserves input, edited Markdown, metric definitions, counts and notes. Imports are validated before replacement. Device storage is browser-local, not encrypted; do not include secrets or private customer records.

01 / Working notes

Write a reproducible observation.

All fields are required for attachment. Record metadata and your observation, not private records. The unfinished form stays in session memory when you navigate between Lab and Trends.

Source URL (required)

A complete http:// or https:// link without embedded login credentials. A link is context, not independent verification.

Term / topic (required)

State whether you selected an exact search term or a Google Trends topic.

Geography (required)

Use the actual selected country, region or Worldwide; do not infer who searched.

Date range — start (required)

The source's selected observation range, not a forecast.

Date range — end (required)

Must be a real date on or after the start.

Search surface / type (required)

For example Web Search, YouTube Search or News Search. These are different scopes.

Comparison context (required)

Other terms, category, same-request scope, and when you inspected it. If there is no comparator, say so.

What you observed & what remains unknown (required)

Separate the visible pattern from a possible explanation. Record no observation you did not actually make.

Attaches to the same draft without replacing your topic, edited brief or results. No automatic device save.

02 / Working notes

Attached to this draft.

Up to 12 notes, kept with the editable brief and included in its exports. Active topic: not chosen yet.

No notes attached yet. There is no simulated trend feed — your first observation goes here.